Asemblr and Cresta Business Travel announce strategic TMC collaboration

Cresta Business Travel has just announced their joint partnership with, the online event technology platform which is pioneering change within the traditional MICE & TMC sectors.

This exciting partnership is effective as of today, with Cresta being in a powerful position to now extend their specialist corporate travel solution to include booking meetings, events, and incentives globally.

Denise Fraser, MD of Cresta Business Travel commented:

“This year marks a 50 year anniversary since the original conception of Cresta Business travel in 1969 - half a century of successfully providing trusted, market leading specialist solutions for our business and leisure markets across the UK. As a well-respected, top 30 TMC all eyes are permanently on us and the strategic moves and collaborations we make.

“As we enter the next phase of market development it has become key to us to embrace technology and innovation within our strategy wherever possible, with the intention of enhancing our service offering to our existing vertical of clients and at the same time looking at innovative ways to introduce a new, untapped sector. What we identified within the team at Asemblr and their business model excited us. This partnership is an obvious natural market fit and puts us in a unique position to offer an extended niche service across our industry sector. This strategic partnership reinforces our brand proposition of providing a specialised and focussed solution to our clients, tagging in additional products and services to simplify processes, save time, resource and boost ROI.”

David Lovett-Hume, founder and CEO at Asemblr added:

“I’m absolutely thrilled to announce this exciting partnership with a trusted and well-respected organisation. Denise and her team at Cresta are innovators like us, therefore it’s an exciting time for all of us as we move forward together to enhance their business model and service offering. The positive impact, adoption, and footprint we are creating within the corporate and TMC world is recognition that the MICE industry is in need of change and modernisation. The positive feedback we have received by many corporations and organisations is a testament to that.

Partnering with Cresta is a natural alignment of a shared industry vision – to service clients in the most professional and advanced way possible, embracing technology and shortcutting billable processes.

This will enable the TMC to focus on what is really important; providing a unique and bespoke service where industry expertise, vision, and a human element is the biggest value-add. Cresta is renowned to be agile, flexible and an enviable TMC contender. We look forward to bringing new ideas, products, and valued solutions alongside Cresta to the industry at large.”

So what does this strategic move mean for the industry? Well, there is without a doubt an air of inspiring change ahead, with certainty that ongoing collaborations between market leaders and their emerging technologies becoming inevitable. Both Asemblr and Cresta Business Travel are committed to continuously embrace and develop their technology, automation processes and a new age of TMC and MICE service solutions to enhance their credibility in the market. The team looks forward to an exciting 2019 fuelled by ambition, market education, client empowerment, and progression.

If you are attending this year’s Business Travel show we would love to walk you through our new product offering. Alternatively, we’d love to offer interested parties a 15-minute online demo session now.

If you'd like to speak to us to discuss optimising your corporation's TMC & MICE planning strategy then contact Mark Hulme now at [email protected] or +44 7725 092442.